Walt Disney World Targets Growing Market With New Tween Clothing Line
Disney-inspired jewelry by designer Kidada Jones, accessories by Tarina Tarantino and clothing by Roxy are just a few of the items Guests will find at the new Tren-D store at Walt Disney World’s Downtown Disney Marketplace.
The new merchandise location has just opened their doors, replacing Summer Sands, to offer one-of-a-kind, trendy Disney apparel and novel accessories geared toward female teens and adults.
This article goes to show, even with all the magic in the world, even Disney World makes adjustments. Disney, saw a growing market and in times of change they show their ability to be always creating change.
“We have had explosive growth in our women’s, accessories and jewelry departments, all driven by trend-right assortments that we layered on top of our existing core business in each of the areas,” said WDW director of Product Development and Design. “This unique environment, filled with textured fabrics, silhouettes, and whimsical art and design, allows us the opportunity to push the creative envelope as it relates to fashion and our characters.”
Tren-D’s offerings will include organic loungewear, embroidered handbags, jeweled sunglasses and trendy accessories set among fanciful art and unique furnishings. The interior of the shop will showcase a raw and unfinished feel with jeweled chandeliers, distinct fixtures and mod furnishings.
“Our Guests continue to respond to trend merchandise and novel products that they can’t purchase at home. Tren-D speaks to what is happening today with a blend of vintage and hip with stylized Disney influences,” WDW director Development and Design added.
Much of the merchandise sold here will not be available anywhere else at the Walt Disney World Resort.
Tren-D is an expansion of what is working for Disney World. But, now they are able to bring it all together in the right environment to make the experience much easier for their target guests. The leadership team of Walt Disney World’s Downtown Disney Marketplace has been eager for the store opening. So far the reaction from the guests has been impressive.
Tren-D continues Disney’s merchandising evolution. Today, across the entire Walt Disney World Resort you will find clothing and accessories for everyone in the family. Not, only products branded by Disney but many top designers who love to give a personal Disney flair.
Personally, even if you do not like this style of clothing or would not be in the market you will want to stroll through this store. Bright, bold, eclectic fixtures, Disney artwork, and designs truly bring a world of Fantasy and dreams into this new store.
The Walt Disney World Resort in Lake Buena Vista Florida has been undergoing many renovations and expansions. Disney is continually tracking and asking the guests what they like and dislike. So, if someone in a white button down shirt and name tag carrying a portable computer tablet comes to ask you a few questions, take the time and answer. Those answers and specific questions are what determine changes, which will always be happening across the Walt Disney World Complex.
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